CoCreate Cremorne
Strategic Design
Through our research, we uncovered a strategic opportunity for Co Create Cremorne—to foster conversations and share peoples stories of their connection to the place. The idea was to design a friendly and convenient space for conversation between residents and businesses. A space where the community could discuss their issues and plans but also share in their stories of living and working in the area.
The solution was to create a forum which also serves as an online archive, a kind of intellectual property for the community. A site for people to catalog their ideas through conversation, share community initiatives and immerse themselves in the rich social history of the area. Working closely with Co Create Cremorne, we designed and developed a new website as the touchpoint for discussions.
Designing For People Since the goal of the service was to evolve and scale over time, the framework had to be responsive to changes. The solution was to build the site on a CMS platform that would allow the group to easily add content, moderate discussions, and coordinate events. To ensure that participants had a voice beyond the digital space, we also developed a campaign in the form of paste ups and printed matted from content submitted from the new site. This provided a way for locals businesses to get involved and appeal to members of the community that were less likely to engage with the website, minority groups such as the elderly and children. A realistic roll-out and communication strategy was also provided to ensure that the service would make an impact over time.