Melbourne Central 

Melbourne Central is one of the city’s iconic shopping precincts, and showcases the best in emerging and established retail brands, entertainment, creative and interactive initiatives. These are a selection of eDMs, infographics, digital advertising and digital big screens for various campaigns which I executed through out 2016-17. The approach was to materialise the shopping centre’s marketing agenda and curated content within their strict brand guidelines and tone of voice.



Project Notes:
Client: GPT Group, Melbourne Central
Scope: Marketing Collateral, signage, eDMs


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